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Oct 13, 2021

Matthew Luhn is an author, storytelling consultant, and inspirational speaker. Matthew trains CEOs, entrepreneurs, marketing teams, and other professionals how to use the secrets of great storytelling to captivate an audience and sell a product or service. He has worked on numerous Pixar films including, Toy Story 2, Monsters Inc., Finding Nemo, Cars, Ratatouille, UP, and more. In this week’s episode, you’ll learn how to tell a better story, some of the best ways to leverage data in your story, and how insurance professionals can become captivating storytellers.


Key Takeaways

  • A little bit about Matthew and how he got his start in storytelling.
  • How can people tell a better story? There are five pillars to a good story!
  • The key to crafting a good story or presentation is to practice.
  • How can insurance professionals stand out from their competition?
  • What actually makes you different in your industry? Be honest.
  • Leverage the power of testimonials and metaphors when talking about your product.
  • How can insurance professionals become more creative in the workplace?
  • If people are having fun, they’re going to be more creative!
  • Want to practice being a better storyteller? Think about real-life experiences of how the company has made their life better.
  • Why did Matthew get into inspirational speaking?
  • How do people really do it in the entertainment world? Matthew wanted to bridge that gap and show businesses how to light people’s days up.
  • What does Matthew see the future of work headed?
  • One of the biggest enemies of creativity and innovation is fear.


Keep Getting Better

Matthew on Twitter




“Just like anything you want to get better in life, it’s about practicing.”


“The other thing that makes you unique is the people.”


“When people are having fun and they enjoy where they work, they will be more creative.”