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Jun 1, 2022

Anthony Trucks is a former NFL Athlete, American Ninja Warrior on NBC, international speaker, host of the Aww Shift podcast, and the founder of Identity Shift coaching. He uses cutting-edge science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential. After being given away into foster care at three years old, being adopted into an all-white family at 14, losing his NFL career to injury, and more he learned how to shift at a very young age, and now his life mission is teaching others how to Make Shift Happen in their lives. Anthony will be the closing keynote speaker at the In2Risk event this November in San Francisco. He has joined the podcast today to address major life challenges — how to overcome them and how to shift when things get crazy.


Key Takeaways

  • Anthony shares the early childhood experiences that led him to make shift happen.
  • Ownership is the first step to making true change — Anthony asked himself what he personally had control over and could shift to take control of his life.
  • The process of effecting real change starts with embracing the discomfort.
  • Consistently returning to the difficult, over time, transitions it into your new normal.
  • “Embracing the suck” transforms the drive that will help anyone make lasting change.
  • There is a space where you can exist without the anxiety or fear of a certain trajectory toward a death pit.
  • Ask yourself about the work that you are doing — is this the right time to do it? Is this the right amount of time spent on it? Can I leave work at work?
  • Anthony wants listeners to fall in love with your day, not just your destination.
  • Progress happens when we stretch for more while still keeping a good rhythm in life.
  • The core habits that help Anthony make shift happen include effective planning, pausing before saying yes, and maintaining a daily schedule.
  • Creating boundaries with phone calls, texts, and emails will allow you to accomplish your high-priority tasks first.
  • Five minutes of focus time is all you need to lean into productive flow.
  • Avoiding distraction starts by taking yourself off-line to counteract your brain’s desire for a dopamine hit.
  • Anthony shares some of the major risk-taking moves in his career that paid off, and some that didn’t.
  • What will the future have to offer for those who want to make shift happen in their lives?
  • Insights from Anthony’s time as the first former NFL athlete on American Ninja Warrior.
  • Anthony reveals what he wishes he had known at the beginning of his journey.


Keep Getting Better

Anthony Trucks

IN2Risk 2022




“Eventually there’s a journey that takes place where this thing that you hated to do becomes something that you identify with now.”


“We all know what we want, but for some reason, there’s not enough of a drive.”


“I have to fall in love with the day, not just the destination.”


“I can still stretch for more while keeping a good, enjoyable rhythm in my life.”


“Being able to put boundaries … is paramount to your success.”


“People who can execute and execute consistently, I believe, have the greatest upside.”


“I want the opportunity in the moment where no one else sees it.”